Most Shopify merchants ignore wholesale completely — and leave 3–10× their current revenue on the table. Here's how AI is changing B2B outreach for DTC brands.
The average DTC Shopify store generates $45–$120 from a single customer over their lifetime. The average wholesale account generates $2,000–$15,000 per year. The math should be obvious — yet most Shopify merchants never pursue wholesale at all.
Why most merchants skip B2B
Traditional B2B outreach is painful. Building lists of potential buyers, finding the right contact at each company, personalizing each pitch, following up — it used to require a dedicated sales person. For small teams, the ROI calculation never worked out.
AI changes this completely. B2B Radar scans public data — LinkedIn, company websites, Instagram pages, trade directories — to identify businesses that match your ideal wholesale buyer profile. It generates personalized outreach for each target, and tracks responses automatically.
The four types of wholesale buyers to target
- Boutique retailers in your product category
- Hotel and hospitality procurement managers
- Corporate gifting and hamper companies
- Subscription box curators and editors
What a good B2B outreach sequence looks like
The most effective B2B sequences are short, specific, and personal. Reference the buyer's specific context — the stores they run, the aesthetic they have, why your product fits. Attach a one-page brand deck. Make the next step easy: a wholesale price list, a sample request form, or a 15-minute call.
“B2B Radar found us 47 qualified wholesale leads in the first week. Three became active accounts within the month. That's more wholesale revenue than we did in the entire previous year.”
— Shopify merchant, Barcelona
Find your first wholesale buyers today
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B2B Radar
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